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We wrote this short transcript ourselves to show the format. It is not a real show or a real customer. A full-length episode gets 8 to 15 chapters; this 2-minute demo gets 4.

Demo transcript: "Small Shop Notes", episode 12 (about 300 words) 
[00:00] Host: Welcome back to Small Shop Notes. Today is a short one. I want to talk about the mistake I made with pricing in my first year, and the three changes that fixed it.

[00:18] Host: So the mistake. When I opened, I priced everything by looking at the shop down the street and going a little lower. I thought being cheaper was how you win. What actually happened is I was busy all the time and still couldn't pay myself. Being cheaper just meant I worked more for less.

[00:52] Host: Change number one: I worked out my real cost per order. Not just materials. Packaging, card fees, the twenty minutes it takes me to pack each order, all of it. Once I wrote that number down, I could see that a third of my products lost money on every sale.

[01:24] Host: Change number two: I raised prices on the best sellers first. People told me I'd lose customers. Some people left, honestly. But most stayed, and the ones who stayed were the ones who cared about quality anyway.

[01:51] Host: Change number three: I stopped discounting by default. I used to put a code in every email. Now I run one sale a year, and I explain why. My regulars actually told me they liked knowing the price was the price.

[02:20] Host: If you take one thing from this episode, it's this: write down your real cost per order this week. It takes an hour, and it'll tell you more than any competitor's price tag. That's it for today. Next week, I'm talking about how I find time to make things when the shop is busy. See you then.
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Show notes

In this short episode, the host shares the pricing mistake from their first year of running a small shop (pricing just below the competition) and the three changes that fixed it.

  • Why being the cheapest meant more work for less pay
  • How to work out your real cost per order, including packing time and card fees
  • Raising prices on best sellers first, and who stayed
  • Dropping default discount codes for one explained sale a year

This week's homework: write down your real cost per order.

Chapters

  1. 00:00 The first-year pricing mistake
  2. 00:52 Change 1: your real cost per order
  3. 01:24 Change 2: raise prices on best sellers first
  4. 01:51 Change 3: stop discounting by default

Title options

  1. I Priced Below the Shop Down the Street. Here's What It Cost Me.
  2. Three Pricing Changes That Let Me Finally Pay Myself
  3. Your Real Cost per Order (and Why Cheaper Isn't Winning)

Social captions

  1. Being cheaper didn't win me customers. It just meant I worked more for less. New episode on the pricing mistake I made in year one.
  2. Your cost per order isn't just materials. Packaging, card fees, packing time. Add it all up. Ours showed a third of products losing money.
  3. We raised prices on best sellers first. Some people left. Most stayed, and they were the ones who cared about quality.
  4. We stopped putting a discount code in every email. Regulars said they liked knowing the price was the price.
  5. One hour of homework this week: write down your real cost per order. Full episode is short, link below.

LinkedIn post

In my first year running a shop, I priced everything just under the shop down the street. I thought cheaper was how you win.

It wasn't. I was busy all the time and still couldn't pay myself.

What fixed it was boring: I wrote down my real cost per order. Materials, packaging, card fees, and the twenty minutes it takes to pack each order. A third of my products were losing money on every sale.

Then I raised prices on the best sellers first and stopped discounting by default.

If you run a small business, block one hour this week and do the math. I talk through all three changes in the latest Small Shop Notes.

Newsletter blurb

This week's episode is a quick one: the pricing mistake that kept me busy and broke in my first year, and the three changes that fixed it. If you've ever priced by looking at a competitor, start with chapter one. It's under three minutes.

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